iAppend - Email Appending & Data Appending

Friday, August 29, 2014

Why is B2B email appending important?

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In an article published in the Forbes magazine in 2013, an alarming fact was revealed- that despite job uncertainties and business slowdown, more than 2mn people quit their jobs willingly every month in the United States alone! Translating that to data, it means that every month marketers are faced with a situation of possessing inaccurate databases of more than 2mn business professionals! So what’s the most convenient and effective solution to such a towering business challenge?

The answer lies in timely and regular b2b email appending!

What is B2B Email Appending?

The most obvious question to ask here is “What is b2b email appending and how is it of importance”

In simple terms, b2b email appending or e-append is a marketing practice where existing customer databases are matched with third-party master databases to fill in missing ids, correct misspelling and update the database.

Why it is important to conduct b2b email appends?

From the fact shared above, it is no secret that once business professionals change or even leave jobs, all professional contact information related to them becomes obsolete. So if you are in possession of a database that contains obsolete details, of what good is that?

That’s why it is necessary for marketers, aiming at promoting their products and services through online and email campaigns, to systematically and routinely go for business email appending.

It has been seen that in a typical b2b database almost 35% of data present is obsolete and non-responsive. In business terms inaccurate data can translate to lost business opportunities, lost customers and losing to competition. With business email address appending marketers can make significant differences to their business progress and achieve organizational objectives.

How marketers gain from B2B email appending?

  • Guaranteed 100% deliverables: When marketing with an existing database there is no guarantee that all current email addresses are valid and responsive and will answer to your business call. However with b2b email appending marketers can choose judiciously and narrow down to a vendor who will guarantee 100% deliverables. In most cases these b2b email addresses are CAN-SPAM compliant and opted-in or permission based email ids, giving access to details of professionals who have chosen to receive mailers from you

  • Increase in revenue: Reduction in marketing costs complemented by increased sales and brand awareness, are together responsible for increasing organizational revenue. It is an accepted fact that email marketing is the most far reaching and affordable form of marketing. With appropriate b2b email appending services marketers leverage from up-to-date and accurate email ids and take their business to a global audience. Frequent and repeated communication with interested professionals is guaranteed to convert to profitable deals in time!

  • New customer acquisition: An important reason why profession email addresses databases require email appending is because it is the most accurate way to gain new customers. How? Consider a situation where ‘Mark’ is an existing customer but has changed jobs. His vacant position is now filled in by ‘Sara.’ As a marketer you now have an existing client in ‘Mark’ and a prospective client in ‘Sara.’ Email appending will ensure that despite roles and jobs being changed your database is updated with both email ids- of ‘Mark’s’ and ‘Sara’s.’

So make sure that you are able to leverage from this opportunity. Make an appropriate investment in email appending and accelerate your business with the right tools and through extensive data-driven marketing!

If you need assistance or are unsure of the process of email appending, we are simply a phone call away! Get in touch with us and let us help you with b2b email appends!

Monday, June 23, 2014

5 Ways to Benefit from B2C Email Appending

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Email Appending: A Marketing Solution

Email appending is the marketing practice where obsolete client database is matched with up-to-date vendor database to update and fill up any missing detail. In B2C marketing, email appending therefore has a key role to play as it enables marketers to connect with customers effectively and accurately. In this article we will try to understand some of the ways organizations can benefit when they sign up for B2C email appending!

5 Ways Organizations Benefit With B2C Email Appending

The key marketing tactic to get B2C customers interested in your products and services is to get them attached to your brand ‘emotionally’ while for B2B customers, success lies with the ‘value’ associated with your brand’s products and services. When you go for B2C email appending it therefore helps to:

  • Create extensive B2C email database: For digital marketing you will need access to accurate, verified and responsive email addresses. Vendors will have extensive B2C database collated through professional means. Once you sign up for B2C email appending your vendor will match your database with theirs’ and deliver a completed database with valid email addresses with zero bounce rate.

  • Maintain customized permission based database: Imagine the impact a personalized message will have on a B2C customer! When getting your database appended it is advisable to go for permission based emails. Once you receive a list of interested customers, you can add a personal message to your email message and market your brand. Remember, these are customers who are interested in your products- your personalized message will only make them feel special and help you to connect ‘emotionally.

  • Revive and retain a strong customer relationship: An effectively performed B2C email appending will further help you to stay connected with old and new customers. An email from you is an effort to remind customers of your excellent services and their importance to you. So make sure that your database is appended to remain at the top of their mind.

  • Save marketing costs: One of the main reasons for the popularity of email marketing is its low cost. But as a marketer you cannot leverage from this unless your database is accurate and guaranteed to deliver results. Timely b2c email appending must therefore be conducted to verify if the database contains accurate email addresses of customers. If not then get it updated. You don’t want to lose an opportunity to sell your products and services due to an obsolete database

  • Increase conversions, ROI & overall revenue: Targeted email campaigns are guaranteed to convert into deals, and this leads to an increase in sales and revenue too! So all you need to do is identify the right vendor and make an initial investment on B2C email appending services and then enjoy positive ROI!

Make sure that you are not wasting your time trying to figure out if your business to consumer database requires email appending or not. It does!

It’s time for you to invest with a credible b2c email appending vendor and help your organization to connect with customers across the globe. Get in touch with us and let us help you to fulfill your business objectives.

www.iappend.com/b2c-email-appending.asp | 1 888 408 3645 | info@iappend.com

Tuesday, June 10, 2014

5 Common Email Appending mistakes that must not be made!

What is Email Appending?

Call it what you may- email appending, e-append, e-mail append, email append, email match or any other variation- it denotes an effective and speedy marketing practice where existing customer data is matched against vendor master database to fill in missing data, inaccurate email ids, remove duplicates, and in the process update other contact information. While there are individuals who believe it to be against best practices, marketers in general believe that when done ethically it assists organizations in reaping effective benefits. It is therefore necessary to be aware of the common mistakes people make while selecting vendors and what should be avoided.

5 Email Appending Mistakes to Avoid!
While there are no commandments that you must adhere to, but there are some basic precautions to be taken and mistakes to be avoided while selecting a vendor for email appending.

Go for quality and not price:

Remember your business objectives for investing in email appending services. Your objective is to update and cleanse your existing database and gain access to contact information of prospective customers. Your objective is not to just about manage with anything as long as it comes cheap! When you find vendors quoting different figures for their services, simply don’t compromise and settle for the least expensive vendor or the most expensive one. Price does not guarantee quality. Make sure you communicate clearly what your expectations and demands are and whether the vendor will be able to deliver them. Price and quantity of data can be negotiated once you are sure that your company’s reputation is not at stake!

Ignoring the importance of Opt-In and Opt-Out email options:

Your brand has a reputation. Don’t let malpractice damage your brand’s reputation. While selecting a vendor for email appending, make sure they are able to offer 100% opt-in email option. This means that when updating database with email ids, they must send a welcome email or permission based email to test the validity of the email id. This also ensures that individual privacy is respected and they are able to opt-out if they do not want to participate in email campaigns.

Weigh your vendor options carefully:

When you walk into a store, every item has options to choose from. Do you simply grab the first item that you look upon? Or do you carefully weigh your options before selecting an item that will suit your requirements and budget? As a customer, don’t simply buy the services of the first vendor you encounter and don’t be beguiled by sugar-coated business talk! Do your own research and seek answers to questions like- how long have they been in the industry, who are their clients, where are they situated, which industry/sector do they excel at and so on. Understand that if you have been able to identify a vendor with integrity and status, in most cases they will not over promise. Though they are keen to attract new customer, they too have a reputation to maintain!

List Building: The various Sources

Trusting your own sources for list building:

The process of email appending begins with you! You must provide your vendor with an existing database for them to update. So don’t let any stone unturned in collating an exhaustive and comprehensive database. Make sure that you are able to generate maximum data through organic means- websites, social networking sites, calls, events/promotional campaigns, client references and whatever other means you can think of. Considering that business emails become obsolete at the rate of 3-6% every month, you will probably still require appending services, but make sure that your own database is an unrivalled one!

Don’t pile on and overdo your personalized messages:

Remember that your objective is to attract and retain customers and get your message heard. It is important to send appropriate messages to customers but don’t overdo it. Moreover, though adding a personal note like “Dear Tom” or “Hello Sophia” is a sure way to grab customer interest, imaging a situation where the wrong personalized message is sent to the wrong email address! Avoid such embarrassment! If emails are being sent manually you can consider sending personalized messages, else don’t.

So when you invest in email appending services don’t expect to get immediate results. Also in certain cases there will be undelivered emails and some disgruntled customer complaints! Don’t be disheartened. Plan your campaigns appropriately and gradually you will receive appropriate responses. Whatever you do, make sure you don’t make the usual mistakes!

If you believe that your business can grow with a bit of professional help, get in touch with us for our email appending services.