iAppend - Email Appending & Data Appending

Monday, September 7, 2015

A Quick Guide to Understand How Email Appending Works

No comments
When marketers talk business and marketing techniques, email marketing tops the list! And when discussing email marketing one cannot help but address its challenges, the most prominent of all being the dynamic nature of data. Research shows that almost 25-30% email addresses get obsolete annually. And to add to that it is estimated that almost 84% email traffic could be spam (Radicati). All those figures are too much to roll out campaigns without planned action. And that’s why email appending is recommended. E-append is supposed to be simple and thorough so that once your database is appended your campaigns can be free of email bounces and spam. Email appending is more than a process, so let’s understand how email appending works!

  • Identifying the Right Vendor

Email address appending starts with identifying the right vendor. There are several email appending companies in the market that fight for supremacy. As a marketer be prudent and identify a vendor who adheres to best practices such as having an exhaustive suppression file, offering opt-in ids, providing the source of email and more.

  • Sharing Data

Once the vendor has been identified, the nest step involves sharing your present customer database with the vendor. For best results it is recommended that all data is shared including your present list of opt-out addresses. Since you are going to pay for each email appended it is best not to pay for data that won’t prove beneficial. Sharing customer data such as name, phone, title, company name, mailing address or any other detail, ensures data accuracy and efficiency.

  • The Process of Email Address Appending    

The email append process starts with existing marketing database being matched against vendor master base in strict confidentiality to identify missing data, misspellings, obsolete data, new data and updated accordingly. Based on the nature of data present and extent of e-mail append expected, this process takes about 24-72 hours. Though automated procedures are followed, some appending service providers also check for accuracy manually so that no data is missed or duplicated.

  • Sending the Welcome Mail for Permission Pass

Getting the permission pass simply means to get all “opt-in” addresses instead of “opt-outs”. The ICO (Information Commissionaries Office) in fact recommends opt-in email appends and a credible vendor will ensure that all your appended email addresses are permission based. Once the appending process is complete, a “welcome” message is drafted and sent to all addresses for permission for future communication usually in the form of an “unsubscribe” option or link for validation. So in order to have brand credibility and positive list deliverability it is recommended to get your permission pass through the welcome emails.

  • Closing the Deal with Appended Emails

Once the welcome emails are sent it is advisable to wait for 3-5 days for response. Though in case of emails one or two days are enough to determine permission, yet there’s no harm in waiting for the additional days. Once the permissions are achieved a comprehensive list can be designed and delivered to the client, hence closing the entire email appending process.
So yes, email appending is totally worth the effort! At the end of the day you want to keep your customers engaged and ROI to improve – and that cannot be achieved if you are using an obsolete email database.

At iAppend we understand the losses your campaigns will make if data is not authentic and hence offer affordable email appending services for small, medium and large businesses. You can even try our sample appending process to judge for yourself the quality of our appending services before buying. So why wait and waste time? Give us a call today or write to us for a free consultation today!

       http://www.iappend.com/email-appending.asp  | 1-888-408-3645 | info@iappend.com 

Wednesday, September 2, 2015

3 Trends in Email Appending and Marketing That You Should Be Aware Of

No comments
Integrated marketing campaigns, personalization and customized messages, adaptive content– all of these define new-age email marketing techniques and defines future success. The smart marketer can stop relying on their stars and look towards analytics and market research to comprehend changing trends and how businesses and communication with targeted audiences have to adapt according to market needs. As goes without saying, email marketing dominates the world of business and consumer communications, with over 82% marketers agreeing that email campaigns have reaped positive returns for their business. So before rolling out email campaigns, let’s take a look at top three trends that are gaining popularity in email marketing and appending presently!

  • Email Personalization Through Use of Analytics

Your current audience is no fool and has adequate access to information. With competition on the rise, research shows that the proven way to keep audiences engaged and loyal to your brand and services is through personalization based on analytics. Personalization not only in terms of using the right title to address and using adaptive content based on geographical needs, but also to the extent that the very subject line of your email campaign is personalized (Adestra Report 2012 found that personalized subject lines has 22.2% more chances of being opened). Personalization is done best when it is according to segments. Segmenting and modeling of customer base based on analytics is of paramount importance as having data is not going to yield results unless it is used appropriately. Email marketing strategies of 2015 demands data-driven campaigns so that your acquisition programs mirror your client requirements.

  • Using Email Appending Best Practices for Data Cleansing

In 2012, email ad revenue reached $156 million (I.A.B.) and research showed that well planned email campaigns can improve ROI by 4200%! Those figures explain why email marketing is the most preferred channel for communicating with b2b and b2c audiences. There’s however a catch – in order to leverage from email marketing one must be able to reach targeted inboxes first, opened, read and acted upon. And that’s why makes email appending of vital importance. E-appending is not simply a process of data hygiene and cleansing, but when carried out according to the best practices can result in better customer engagement. Using opt-in email addresses that are permission based, instead of opt-outs, is a key component of integrated marketing. Collaborating with a reliable vendor for email appending services not only saves time and money, but helps in adding new addresses to/updates existing marketing and email lists, and boost ROI in a systematic manner.

  • Microtargeting Through Geolocation
As stated previously, geo-targeted email campaigns are gaining prominence and marketers cannot ignore the trend. While IP addresses were used to identify prospective users and customers from across countries, modern mobile devices and smartphone has made it more convenient and economical to track global users. Email marketing in 2015 and beyond therefore will depend on technology to identify behavioral patterns among targeted audiences and then reach out to them through personalized email messages. Microtargeting as such has better statistics for open rates, click-through rates and even acting on the Call-To-Action. It also requires thorough understanding of audience needs and motivation and accurate data for campaigns. It’s recommended to append email lists first and then roll out campaigns to add value and deliver what your clients need.

It’s as such fair to say that with changing times and the advent of technology email marketing and appending has become critical to business success. At iAppend we seek to help clients comprehend and adapt to these changes and achieve their business ROI. As a leading email appending company we can help you with our extensive email appending services to get data that will help you in staying ahead of competitors and market trends.