Thursday, November 17, 2016
Email Appending: Understanding it Better
In today’s ever changing and highly competitive business landscape, it is important to understand the concept of email appending services. This will definitely help businesses to reach out to more customers whether they fall in b2b or b2c category. Having said that, unless one has a clear understanding of data appending as to what it implies,...
Read moreThursday, November 10, 2016
A Quick Guide To Understand How Email Appending Works
When marketers talk business and marketing techniques, email marketing tops the list! And when discussing email marketing one cannot help but address its challenges, the most prominent of all being the dynamic nature of data. Research shows that almost 25-30% email addresses get obsolete annually. And to add to that it is estimated that...
Read moreMonday, September 7, 2015
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4 comments
A Quick Guide to Understand How Email Appending Works
When marketers talk business and marketing techniques, email marketing tops the list! And when discussing email marketing one cannot help but address its challenges, the most prominent of all being the dynamic nature of data. Research shows that almost 25-30% email addresses get obsolete annually. And to add to that it is estimated that...
Read moreWednesday, September 2, 2015
3 Trends in Email Appending and Marketing That You Should Be Aware Of
Integrated marketing campaigns, personalization and customized messages, adaptive content– all of these define new-age email marketing techniques and defines future success. The smart marketer can stop relying on their stars and look towards analytics and market research to comprehend changing trends and how businesses and communication...
Read moreFriday, August 29, 2014
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1 comment
Why is B2B email appending important?
In an article published in the Forbes magazine in 2013, an alarming fact was revealed- that despite job uncertainties and business slowdown, more than 2mn people quit their jobs willingly every month in the United States alone! Translating that to data, it means that every month marketers are faced with a situation of possessing inaccurate...
Read moreMonday, June 23, 2014
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5 Ways to Benefit from B2C Email Appending
Email Appending: A Marketing Solution
Email appending is the marketing practice where obsolete client database is matched with up-to-date vendor database to update and fill up any missing detail. In B2C marketing, email appending therefore has a key role to play as it enables marketers to connect with customers effectively and accurately....
Read moreTuesday, June 10, 2014
5 Common Email Appending mistakes that must not be made!
What is Email Appending?
Call it what you may- email appending, e-append, e-mail append, email append, email match or any other variation- it denotes an effective and speedy marketing practice where existing customer data is matched against...
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