iAppend

iAppend - Email Appending & Data Appending

Wednesday, November 30, 2016

5 Best Practices of Email Appending

I am sure by now, most of the marketers and entrepreneurs know that there is a huge potential of the email addresses for customer records and they can immensely impact the business. We can all agree that staying in touch with your customers by using email is the easiest and simplest way to start communication with them. But, what if you don’t have a valid email address, what do you do?
Email Appending Services is something that you can rely on for carrying out your marketing endeavors. Would that make your campaigns more effective? I am not just sure but confident that you agree it would help.

There are many data marketing companies who can be trusted to supply the most accurate and double verified list of contacts. Email address appending service uses the first name, last name, and mailing address to locate email addresses in the database. These databases come from warranty registrations, subscription signups, and so on. With the use of valid data, we can usually locate 30% or more of the missing email addresses.

Now let’s have a look at the best practices of Email Append:


1. Know your list: It may come across as a usual thing, but make sure the customer list you send to an e-mail append vendor has only active subscribers. In case the customer wouldn’t recognize a prior relationship with your brand, you shouldn’t try to append the data record.

2. Important to know the vendor’s reputation: One can certainly minimize some risk by researching the various e-mail append vendors in the market to determine which have the best reputation. After having a fair idea, that you’ve found a good marketing partner, ask about its list acquisition practices as well as how it handles email bounces, unsubscribes and complaints.



3. Insist on 100% deliverable information: All emails should be deliverable. If you are choosing trustworthy vendor, they should promise you to give data elements that have the potential to give you high yielding result. A poorly performed email append can bring down marketing program and damage your reputation. 

4. Rate of opt-in vs. opt-out: The next step is, after the e-mail append vendor makes the match, it will send either an opt-in or opt-out e-mail to the matched email addresses letting recipients know you are interested to connect with them through e-mail. If you choose to go with opt-out, you will get more addresses but likely generate a number of complaints that may damage your e-mail reputation. Hence opt-in is definitely the preferred and safer option. If you are asking recipients to opt in, you know you are building your list with individuals who are keen to hear from you.

5. Segmenting new data from house list: Since now you have the email addresses of your donors doesn’t mean they are ready to sign the petition. For that to happen, send a welcome message to your newly appended email addresses and introduce them to this new mode of communication by sending them offers and vital information.

iAppend is today the most trusted leader when it comes to choose for Email Address Appending Services. So if you are organizing to lift your business to the next level of success, iAppend can help!


Address

Web:  www.iappend.com
Arroyo Grande, California
Toll Free No:1-888-408-3645
Email:info@iappend.com

Wednesday, November 23, 2016

Drive Your Brand Further with Email Append Services

Did you know that there are more than 4 billion email accounts in the world? An astounding figure for sure. These email contacts can be potential lead for your business. In case you don’t have them with you, wait no further! The list of relevant, high yielding and double verified contacts can help you in a big way. It will help you to plan, execute and craft an effective email marketing strategy to succeed in the long run. After all, it is one of the most powerful channels in your marketing arsenal.

For instance, you have more than over 100,000 plus contacts in your business’s subscription list. But the question is how do you reach them effectively, drive your brand further and create brand loyalty? Here’s the solution! Tap into an email appending service and get set go! All in all, email append is recommended as a highly effective marketing practice that takes the existing customer data—complete name along with title and mailing address—and matches against a database to obtain their relevant email addresses.
   
       Also read: Email Appending: Understanding it Better

So if you want to channelize your marketing direction into email marketing, this is undoubtedly worth a try (and cost effective too). All you need is an email marketing creative message along with subject line, client email opt-out file, and an email list for your email appends campaign!
Now here comes another question, how much will email append save me?

To top it all, the greatest advantage about email address appending service is that you only have to pay for the email addresses that work (relevant and high yielding). For instance, you want to append 100,000 contacts with accurate email addresses, and the email append match rate is 30%. This simply implies that 30,000 contacts will be appended and carefully checked to remove unsubscribers’ contacts. Only accurate contacts will be added into the total pricing structure. The more people on your list, the less you pay based on volume-based service.

What’s next?

If you’re still indecisive and on the edge, there are many many advantages of email append services. According to recent statistics, email campaigns are reported to earn an average $42 for every dollar spent on them. The number is mind boggling! 

If you are looking for the right business to handle your email append services? You have come to the right place. iAppend has been in the b2b email  appending services  for more than a decade now and have worked with some of the biggest brands globally. Keen on learning more about email append as a service? Get in touch today.

Address

Web:http://www.iappend.com
Arroyo Grande, California
Toll Free No:1-888-408-3645
Email:info@iappend.com

Thursday, November 17, 2016

Email Appending: Understanding it Better

In today’s ever changing and highly competitive business landscape, it is important to understand the concept of email appending services. This will definitely help businesses to reach out to more customers whether they fall in b2b or b2c category. Having said that, unless one has a clear understanding of data appending as to what it implies, it would not be easy for the experts to push this through. The entrepreneurs and business professionals in particular should understand more about data appending services that will help them to find out the value which they can expect from it.
                                 
              Also Read:    B2B Email Appending Services

To put it simply, Email Appending Services is adding the email IDs of customers or prospective based on certain fields. There are certain email appending companies who can do the job of matching and then coming out with a list of emails and thereby offer the best possible email append service. However, there are a few things which must be kept in mind when it comes to identifying the right email appending service providers as they are the ones who can come with a suitable road map to connect to your customers. 

Let’s talk of some of the advantages of Email Appending 

When you choose the right append data partner, your business can benefit in more ways than one. The most important is it helps in reviving old contacts and old customers, who might have been lost with time mostly due to change of address. You can use various channels of marketing to get in touch with the customers if you have the right append data statistics and data solutions in hand with you. But as a customer you must be able to identify and avail services of the right data append companies having the best of data append software. 

Data cleansing

Having the right set of information will help in cleansing and make corrections, changes, additions (if required), deletions with regard to names, addresses, locations, new jobs and many other such details to connect with your target audience. Many invalid names can also be removed from the list using the best possible append data solutions. 

Through such exercises, it also would be possible to access millions of customers and their emails. This is one of the primary reasons as to why there is a growing demand for append data services for businesses and ventures which are heavily dependent on the online space for furthering their business and giving it a new direction. Those who are keen on enhancing the integrity of their data records would be better advised to opt for this cost effective method.

Thursday, November 10, 2016

A Quick Guide To Understand How Email Appending Works

When marketers talk business and marketing techniques, email marketing tops the list! And when discussing email marketing one cannot help but address its challenges, the most prominent of all being the dynamic nature of data. Research shows that almost 25-30% email addresses get obsolete annually. And to add to that it is estimated that almost 84% email traffic could be spam (Radicati). All those figures are too much to roll out campaigns without planned action. And that’s why email appending is recommended. E-append is supposed to be simple and thorough so that once your database is appended your campaigns can be free of email bounces and spam. Email appending is more than a process, so let’s understand how email appending works!
Identifying the right vendor

Email address appending starts with identifying the right vendor. There are several email appending companies in the market that fight for supremacy. As a marketer be prudent and identify a vendor who adheres to best practices such as having an exhaustive suppression file, offering opt-in ids, providing the source of email and more.

Sharing data

Once the vendor has been identified, the nest step involves sharing your present customer database with the vendor. For best results it is recommended that all data is shared including your present list of opt-out addresses. Since you are going to pay for each email appended it is best not to pay for data that won’t prove beneficial. Sharing customer data such as name, phone, title, company name, mailing address or any other detail, ensures data accuracy and efficiency.

The process of Email Address Appending   

The email append process starts with existing marketing database being matched against vendor master base in strict confidentiality to identify missing data, misspellings, obsolete data, new data and updated accordingly. Based on the nature of data present and extent of e-mail append expected, this process takes about 24-72 hours. Though automated procedures are followed, some appending service providers also check for accuracy manually so that no data is missed or duplicated.

Sending the welcome mail for permission pass

Getting the permission pass simply means to get all “opt-in” addresses instead of “opt-outs”. The ICO (Information Commissionaries Office) in fact recommends opt-in email appends and a credible vendor will ensure that all your appended email addresses are permission based. Once the appending process is complete, a “welcome” message is drafted and sent to all addresses for permission for future communication usually in the form of an “unsubscribe” option or link for validation. So in order to have brand credibility and positive list deliverability it is recommended to get your permission pass through the welcome emails.

Closing the deal with appended emails

Once the welcome emails are sent it is advisable to wait for 3-5 days for response. Though in case of emails one or two days are enough to determine permission, yet there’s no harm in waiting for the additional days. Once the permissions are achieved a comprehensive list can be designed and delivered to the client, hence closing the entire email appending process.

So yes, email appending is totally worth the effort! At the end of the day you want to keep your customers engaged and ROI to improve – and that cannot be achieved if you are using an obsolete email database. 

At iAppend we understand the losses your campaigns will make if data is not authentic and hence offer affordable email appending services for small, medium and large businesses. You can even try our sample appending process to judge for yourself the quality of our Email appending services before buying. So why wait and waste time? Give us a call today or write to us for a free consultation today!

Monday, September 7, 2015

A Quick Guide to Understand How Email Appending Works

When marketers talk business and marketing techniques, email marketing tops the list! And when discussing email marketing one cannot help but address its challenges, the most prominent of all being the dynamic nature of data. Research shows that almost 25-30% email addresses get obsolete annually. And to add to that it is estimated that almost 84% email traffic could be spam (Radicati). All those figures are too much to roll out campaigns without planned action. And that’s why email appending is recommended. E-append is supposed to be simple and thorough so that once your database is appended your campaigns can be free of email bounces and spam. Email appending is more than a process, so let’s understand how email appending works!

  • Identifying the Right Vendor

Email address appending starts with identifying the right vendor. There are several email appending companies in the market that fight for supremacy. As a marketer be prudent and identify a vendor who adheres to best practices such as having an exhaustive suppression file, offering opt-in ids, providing the source of email and more.

  • Sharing Data

Once the vendor has been identified, the nest step involves sharing your present customer database with the vendor. For best results it is recommended that all data is shared including your present list of opt-out addresses. Since you are going to pay for each email appended it is best not to pay for data that won’t prove beneficial. Sharing customer data such as name, phone, title, company name, mailing address or any other detail, ensures data accuracy and efficiency.

  • The Process of Email Address Appending    

The email append process starts with existing marketing database being matched against vendor master base in strict confidentiality to identify missing data, misspellings, obsolete data, new data and updated accordingly. Based on the nature of data present and extent of e-mail append expected, this process takes about 24-72 hours. Though automated procedures are followed, some appending service providers also check for accuracy manually so that no data is missed or duplicated.

  • Sending the Welcome Mail for Permission Pass

Getting the permission pass simply means to get all “opt-in” addresses instead of “opt-outs”. The ICO (Information Commissionaries Office) in fact recommends opt-in email appends and a credible vendor will ensure that all your appended email addresses are permission based. Once the appending process is complete, a “welcome” message is drafted and sent to all addresses for permission for future communication usually in the form of an “unsubscribe” option or link for validation. So in order to have brand credibility and positive list deliverability it is recommended to get your permission pass through the welcome emails.

  • Closing the Deal with Appended Emails

Once the welcome emails are sent it is advisable to wait for 3-5 days for response. Though in case of emails one or two days are enough to determine permission, yet there’s no harm in waiting for the additional days. Once the permissions are achieved a comprehensive list can be designed and delivered to the client, hence closing the entire email appending process.
So yes, email appending is totally worth the effort! At the end of the day you want to keep your customers engaged and ROI to improve – and that cannot be achieved if you are using an obsolete email database.

At iAppend we understand the losses your campaigns will make if data is not authentic and hence offer affordable email appending services for small, medium and large businesses. You can even try our sample appending process to judge for yourself the quality of our appending services before buying. So why wait and waste time? Give us a call today or write to us for a free consultation today!

       http://www.iappend.com/email-appending.asp  | 1-888-408-3645 | info@iappend.com 




Wednesday, September 2, 2015

3 Trends in Email Appending and Marketing That You Should Be Aware Of

Integrated marketing campaigns, personalization and customized messages, adaptive content– all of these define new-age email marketing techniques and defines future success. The smart marketer can stop relying on their stars and look towards analytics and market research to comprehend changing trends and how businesses and communication with targeted audiences have to adapt according to market needs. As goes without saying, email marketing dominates the world of business and consumer communications, with over 82% marketers agreeing that email campaigns have reaped positive returns for their business. So before rolling out email campaigns, let’s take a look at top three trends that are gaining popularity in email marketing and appending presently!

  • Email Personalization Through Use of Analytics

Your current audience is no fool and has adequate access to information. With competition on the rise, research shows that the proven way to keep audiences engaged and loyal to your brand and services is through personalization based on analytics. Personalization not only in terms of using the right title to address and using adaptive content based on geographical needs, but also to the extent that the very subject line of your email campaign is personalized (Adestra Report 2012 found that personalized subject lines has 22.2% more chances of being opened). Personalization is done best when it is according to segments. Segmenting and modeling of customer base based on analytics is of paramount importance as having data is not going to yield results unless it is used appropriately. Email marketing strategies of 2015 demands data-driven campaigns so that your acquisition programs mirror your client requirements.

  • Using Email Appending Best Practices for Data Cleansing

In 2012, email ad revenue reached $156 million (I.A.B.) and research showed that well planned email campaigns can improve ROI by 4200%! Those figures explain why email marketing is the most preferred channel for communicating with b2b and b2c audiences. There’s however a catch – in order to leverage from email marketing one must be able to reach targeted inboxes first, opened, read and acted upon. And that’s why makes email appending of vital importance. E-appending is not simply a process of data hygiene and cleansing, but when carried out according to the best practices can result in better customer engagement. Using opt-in email addresses that are permission based, instead of opt-outs, is a key component of integrated marketing. Collaborating with a reliable vendor for email appending services not only saves time and money, but helps in adding new addresses to/updates existing marketing and email lists, and boost ROI in a systematic manner.

  • Microtargeting Through Geolocation
As stated previously, geo-targeted email campaigns are gaining prominence and marketers cannot ignore the trend. While IP addresses were used to identify prospective users and customers from across countries, modern mobile devices and smartphone has made it more convenient and economical to track global users. Email marketing in 2015 and beyond therefore will depend on technology to identify behavioral patterns among targeted audiences and then reach out to them through personalized email messages. Microtargeting as such has better statistics for open rates, click-through rates and even acting on the Call-To-Action. It also requires thorough understanding of audience needs and motivation and accurate data for campaigns. It’s recommended to append email lists first and then roll out campaigns to add value and deliver what your clients need.

It’s as such fair to say that with changing times and the advent of technology email marketing and appending has become critical to business success. At iAppend we seek to help clients comprehend and adapt to these changes and achieve their business ROI. As a leading email appending company we can help you with our extensive email appending services to get data that will help you in staying ahead of competitors and market trends.







Friday, August 29, 2014

Why is B2B email appending important?

In an article published in the Forbes magazine in 2013, an alarming fact was revealed- that despite job uncertainties and business slowdown, more than 2mn people quit their jobs willingly every month in the United States alone! Translating that to data, it means that every month marketers are faced with a situation of possessing inaccurate databases of more than 2mn business professionals! So what’s the most convenient and effective solution to such a towering business challenge?

The answer lies in timely and regular b2b email appending!

What is B2B Email Appending?

The most obvious question to ask here is “What is b2b email appending and how is it of importance”

In simple terms, b2b email appending or e-append is a marketing practice where existing customer databases are matched with third-party master databases to fill in missing ids, correct misspelling and update the database.

Why it is important to conduct b2b email appends?

From the fact shared above, it is no secret that once business professionals change or even leave jobs, all professional contact information related to them becomes obsolete. So if you are in possession of a database that contains obsolete details, of what good is that?

That’s why it is necessary for marketers, aiming at promoting their products and services through online and email campaigns, to systematically and routinely go for business email appending.

It has been seen that in a typical b2b database almost 35% of data present is obsolete and non-responsive. In business terms inaccurate data can translate to lost business opportunities, lost customers and losing to competition. With business email address appending marketers can make significant differences to their business progress and achieve organizational objectives.

How marketers gain from B2B email appending?

  • Guaranteed 100% deliverables: When marketing with an existing database there is no guarantee that all current email addresses are valid and responsive and will answer to your business call. However with b2b email appending marketers can choose judiciously and narrow down to a vendor who will guarantee 100% deliverables. In most cases these b2b email addresses are CAN-SPAM compliant and opted-in or permission based email ids, giving access to details of professionals who have chosen to receive mailers from you

  • Increase in revenue: Reduction in marketing costs complemented by increased sales and brand awareness, are together responsible for increasing organizational revenue. It is an accepted fact that email marketing is the most far reaching and affordable form of marketing. With appropriate b2b email appending services marketers leverage from up-to-date and accurate email ids and take their business to a global audience. Frequent and repeated communication with interested professionals is guaranteed to convert to profitable deals in time!

  • New customer acquisition: An important reason why profession email addresses databases require email appending is because it is the most accurate way to gain new customers. How? Consider a situation where ‘Mark’ is an existing customer but has changed jobs. His vacant position is now filled in by ‘Sara.’ As a marketer you now have an existing client in ‘Mark’ and a prospective client in ‘Sara.’ Email appending will ensure that despite roles and jobs being changed your database is updated with both email ids- of ‘Mark’s’ and ‘Sara’s.’

So make sure that you are able to leverage from this opportunity. Make an appropriate investment in email appending and accelerate your business with the right tools and through extensive data-driven marketing!

If you need assistance or are unsure of the process of email appending, we are simply a phone call away! Get in touch with us and let us help you with b2b email appends!